Sales copywriting is anything intended to persuade the right reader, viewer, or listener to take a specific action. Jim Edwards
It’s NEVER “One Size Fits All”
people buy what they want, NOT what they need. You need to sell people what they want.
Never write sales copy without doing research. Research gives you the words and the intel you need to write better copy. Only a fool sits down at the keyboard and starts writing copy cold without warming up first.
Proof
3 Sales Formulas That Never Fail